What is the main goal of grounded theory research?

The main goal of grounded theory research is to develop a new theory based on data. Grounded theory is a qualitative research methodology that emphasizes the generation of theories through the systematic gathering and analysis of data. Rather than starting with an existing theory and testing it, researchers collect data—often through interviews, observations, and other qualitative methods—then analyze that data to identify patterns, concepts, and relationships. From this analysis, a theory emerges that explains the observed phenomena. This approach allows researchers to build theories that are closely tied to real-world experiences and are grounded in the data, making them more relevant and applicable in practical contexts.

This focus on theory development from data distinguishes grounded theory from other research methodologies that may prioritize testing already established theories, simply describing phenomena, or comparing multiple theories. This aligns with the broader objectives of qualitative research, which seeks to explore deeper meanings and insights beyond quantitative data alone.