What is a common characteristic of qualitative research?

Qualitative research is characterized by its focus on exploring complex social phenomena. This type of research seeks to understand the meanings, experiences, and perspectives of individuals or groups regarding specific issues. It emphasizes the context in which social interactions occur and the subjective experiences of participants. Qualitative research often employs methods such as interviews, focus groups, and ethnographies, allowing for in-depth exploration of topics that may not be easily quantified or measured.

The approach aims to uncover insights into social dynamics, cultural contexts, and the underlying reasons behind behaviors and attitudes, making it particularly suited for studies that require rich, detailed data rather than numerical analysis. By emphasizing the context and subjective viewpoints, qualitative research can reveal nuanced understandings of complex social phenomena that quantitative methods might overlook.